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7 Essential Legal Factors to Address When Drafting a Franchise Agreement in Australia

Franchising has emerged as an increasingly favoured strategy for expanding businesses in Australia. It presents a means to grow without assuming the full risks tied to independently establishing new outlets. Crafting a franchise agreement in Australia entails several critical legal aspects that warrant thorough attention. This piece will explore seven of the foremost legal facets that necessitate consideration.


  1. Disclosure Obligations According to the Franchising Code of Conduct, franchisors must furnish potential franchisees with a comprehensive disclosure document a minimum of 14 days before finalizing the franchise agreement. This document should encompass various details regarding the franchisor, the franchise system, and the financial commitments entailed. Non-compliance with these disclosure prerequisites can result in substantial penalties.

  2. Intellectual Property Franchise agreements frequently involve the utilization of intellectual property, such as trademarks, patents, and copyrights. It's crucial to establish unequivocal ownership of intellectual property within the franchise agreement and delineate how the franchisee can utilize it. This measure serves to mitigate potential disputes concerning intellectual property rights in the future.

  3. Territorial Definitions The franchise agreement should clearly demarcate the geographic territory where the franchisee is authorized to operate. This stipulation helps avert conflicts among franchisees and ensures each franchisee maintains a viable business sphere.

  4. Financial Commitments Franchise agreements generally necessitate the remittance of various fees and royalties from the franchisee to the franchisor. These fees may encompass initial franchise fees, ongoing royalties, and advertising contributions. It's imperative to meticulously elucidate these financial obligations within the franchise agreement to pre-empt any ambiguity or disputes.

  5. Termination and Renewal Terms Franchise agreements should also elucidate the conditions under which the agreement may be terminated and the protocol for renewal. This provision assists in circumventing disagreements between the franchisor and franchisee concerning the conclusion of the franchise agreement.

  6. Dispute Resolution Mechanisms The franchise agreement should delineate the procedure for resolving disputes between the franchisor and franchisee. This may encompass mediation, arbitration, or, in dire circumstances, litigation. Possessing a lucid dispute resolution mechanism can stave off costly legal entanglements down the road.

  7. Legal and Regulatory Compliance Finally, the franchise agreement must ensure that the franchisee remains compliant with pertinent laws and regulations. This encompasses adherence to employment laws, consumer protection statutes, and health and safety regulations. Neglecting to comply with these legal stipulations can lead to grave legal and financial ramifications.


Now, let's delve into the Franchising Code of Conduct, a compulsory industry code regulating the rapport between franchisors and franchisees in Australia. This code extends its purview to all franchise agreements instituted, renewed, or extended from 1 January 2015 onwards.


The code prescribes a range of mandates that franchisors must adhere to, including:


• Transparency Requirements: Franchisors must supply prospective franchisees with a comprehensive disclosure document at least 14 days before sealing the franchise agreement. This document should encompass diverse particulars regarding the franchisor, the franchise structure, and the fiscal obligations associated.


• Grace Period for Reconsideration: After entering into a franchise agreement, franchisees enjoy a seven-day grace period during which they can withdraw from the agreement without incurring penalties.


• Good Faith Commitment: Franchisors and franchisees bear an obligation to engage in their dealings under the franchise agreement in good faith.


• Dispute Resolution Protocol: The code articulates a process for resolving disputes between franchisors and franchisees, which encompasses mediation and arbitration.


• Termination and Renewal Provisions: The code sets out the conditions under which a franchise agreement can be terminated or renewed, in addition to the requisite notice for termination or non-renewal.


• Marketing and Advertising Standards: The code regulates the responsibilities of franchisors concerning marketing and advertising, incorporating the establishment of a marketing fund and disclosure of advertising fees.


• Ban on Unfair Contract Clauses: The code prohibits the inclusion of unfair contract clauses within franchise agreements and outlines penalties for franchisors who transgress this prohibition.


• Enforcement by the ACCC: The Franchising Code of Conduct is enforced by the Australian Competition and Consumer Commission (ACCC), which possesses the authority to investigate and take legal actions against franchisors found in violation of the code. The ACCC also offers guidance and education to franchisors and franchisees regarding their rights and responsibilities under the code.


In summation, the Franchising Code of Conduct stands as a vital legislative framework that establishes equitable and transparent interactions between franchisors and franchisees in the Australian context.


In conclusion, the formulation of a franchise agreement in Australia mandates meticulous attention to an array of legal facets, alongside adherence to the governing Code of Conduct. By incorporating these seven pivotal legal considerations, franchisors can ensure the legal robustness of their franchise agreements, laying a sturdy foundation for the expansion of their enterprises.

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